Our Story
Care of Hannah is a fractional Chief of Staff agency founded in 2023 by Hannah Swain to support early-stage CPG and service-based startups. After years of running executive offices and working with early-stage CPG brands, Hannah designed this agency to offer founders the kind of high-leverage, embedded support they often need but rarely know how to hire for.
As a founding team member at DIO Cocktails, Hannah built the supply chain from zero to one, led go-to-market strategy, and scaled operations and team. She pairs that hands-on startup grit with a strategic, executive-level mindset to help founders turn vision into momentum.
Care of Hannah was born from firsthand experience in the chaos of "building the plane while flying it"—and the belief that this process can be tamed. The agency exists to bring clarity to big ideas, structure to day-to-day execution, and alignment across growing teams. Motivated by the idea that startups can be both fast-moving and sustainable, Care of Hannah helps founders create more margin—so they can lead with clarity, build with intention, and actually enjoy growing their business.
Our Team
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Jen Harris
Partner
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Jeroen Leeuw
Partner
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Sheryl Bates
Partner
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Our Approach
Every founder—and every startup—is different. That’s why our work starts with listening. At Care of Hannah, there’s no one-size-fits-all framework. Instead, we build a fractional program that meets your unique goals, team dynamics, and stage of growth.
We partner with founders to identify what’s most urgent, what’s most stuck, or what’s simply too important to stay on the back burner. Whether that’s building internal systems, managing special projects, or creating alignment across a fast-moving team, we bring structure and momentum—without adding unnecessary complexity.
This is embedded support: more strategic than part-time, more flexible than full-time. We operate inside your business, not alongside it, serving as a trusted extension of your leadership team. The goal is simple: to clear space for you to lead, while helping your team execute with clarity and purpose.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience